Property PR Hub | Page 5

Many decades-old PR tactics (from hard copy fact files and mail-merged press releases to the all-day lunch) are now obsolete and a multitude of nascent tools are gaining prominence. But research is the enduring PR tool for the property consultancy. (Researchers will argue, quite rightly that research is not a PR tool: that most research ...

Promoting Property: insight, experience and best practice is now published by Routledge and is widely available. The book is a collection of essays on PR, each covering a specific aspect of the property sector and is the companion to Communicating Construction: insight, experience and best practice.

Did you know…? On property values The world’s real estate is worth US$280.6 trillion: on average 3.5 times GDP and significantly more so in Europe, China / Hong Kong and North America. In the UK, the total stock of property assets has grown at an average rate of 6.1% over 30 years – close to ...

The following 40 PR technique are all covered in Promoting Property:  insight, experience and best practice, which is published this Thursday. Benchmarking Branding design and guidelines Collaborations Communications protocol Community and stakeholder engagement Conferences and awards Construction communications Creating a USP Determining audiences and stakeholders Driving traffic to a website Establishing aims & objectives Establishing ...

Writing the introduction to my recent book Promoting Property:  insight, experience and best practice, I discovered some fascinating facts about the property and PR industries. The world’s real estate is worth US$280.6 trillion: on average 3.5 times GDP and significantly more so in Europe, China / Hong Kong and North America. In the UK, the ...

Two weeks today, Promoting Property:  insight, experience and best practice will be published.  It is already available to reserve via Amazon, Routledge and many book shops. The idea for a ‘bible’ on property and construction PR occurred to me a couple of years ago.  I was conscious that this was a rapidly growing sector with ...

My last blog concerned the external changes which are affecting property.  This post considers the way in which the property industry itself is changing and the role of PR in promoting it. Taken from my soon-to-be-published book, it was written before the days of the coronavirus crisis which has undoubtedly affected the industry for years ...

In writing the introduction to Promoting Property:  insight, experience and best practice, I considered the wide ranging external influences that impact on the property world. Property is an exciting sector in which to work – mainly because of the way in which it is impacted by (and influences) social, technological, political and economic change. My ...

Researching likely consultees at the start of the consultation process ensures that the consultation strategy takes into account the appropriate number of residents to be targeted, the diversity within the community and an understanding of where power lies.   Without it, the consultation runs the risk of being asymmetrical and failing to reach certain sections of ...

Penny Norton contributes a chapter to Regulation of Extractive Industries, to be published by Routledge in 2020.

I was delighted to speak at the TCPA’s seminar on Getting Public Participation Right yesterday and to have contributed to the TCPA Practical Guides – Guide 11: People, planning and power which was launched at the event. My presentation, ‘What constitutes good public participation?’ was a largely theoretical overview of my knowledge as an Associate ...

Penny Norton has signed a contract with Routledge to produce a guide to property PR.