Property PR Hub | Page 5

Much has been written about the impact of Artificial Intelligence (AI) on the property profession. There is no question that data acquisition has become significantly more efficient as a result of technology, and there is concern that this could result in substantial change to some professions. Now more than ever, property consultancies must become agile ...

In the Consultation Institute’s Environment Working Group’s first webinar we outlined our belief that the recovery from the Covid-19 pandemic has huge potential as a ‘green’ recovery. In the last three months the nation has been shocked by the pace at which disaster can occur and consequently concerns about climate change have been brought to ...

No media has been immune from the online revolution which has led to the replacement of paper with digital, the rise of blogs, video and podcasts and the introduction of interactive forums and infographics. In a survey carried out by Cision UK, only 8% of the PR consultants questioned said that they now meet journalists ...

I’ve worked for several property consultancies, including CBRE and Trident Building Consultancy, and currently Carter Jonas and Chestertons. Property consultancies are always a fascinating client because they encapsulate the breadth of the property lifecycle, providing services as diverse as site acquisition and planning through to agency and business rates advice, as well as increasingly operating ...

There is no denying the fact that the impact of climate change is substantial, universal, and requires both adaptation and mitigation. Even amid the current Covid-19 crisis, climate change remains a pressing issue – if anything the issue is highlighted by the evidence that clean air, clean waterways and more sustainable living and working practices ...

This time two weeks ago a development director of a leisure company might have been running or contributing to a consultation event for a proposed scheme – providing there was enough hand sanitizer to go round.  But what a difference a fortnight makes.  Today all leisure facilities are closed, public meetings are banned and most ...

Many decades-old PR tactics (from hard copy fact files and mail-merged press releases to the all-day lunch) are now obsolete and a multitude of nascent tools are gaining prominence. But research is the enduring PR tool for the property consultancy. (Researchers will argue, quite rightly that research is not a PR tool: that most research ...

Did you know…? On property values The world’s real estate is worth US$280.6 trillion: on average 3.5 times GDP and significantly more so in Europe, China / Hong Kong and North America. In the UK, the total stock of property assets has grown at an average rate of 6.1% over 30 years – close to ...

The following 40 PR technique are all covered in Promoting Property:  insight, experience and best practice, which is published this Thursday. Benchmarking Branding design and guidelines Collaborations Communications protocol Community and stakeholder engagement Conferences and awards Construction communications Creating a USP Determining audiences and stakeholders Driving traffic to a website Establishing aims & objectives Establishing ...

Writing the introduction to my recent book Promoting Property:  insight, experience and best practice, I discovered some fascinating facts about the property and PR industries. The world’s real estate is worth US$280.6 trillion: on average 3.5 times GDP and significantly more so in Europe, China / Hong Kong and North America. In the UK, the ...

Two weeks today, Promoting Property:  insight, experience and best practice will be published.  It is already available to reserve via Amazon, Routledge and many book shops. The idea for a ‘bible’ on property and construction PR occurred to me a couple of years ago.  I was conscious that this was a rapidly growing sector with ...

This time two weeks ago a housing association might have been running or contributing to a consultation event for a proposed scheme – providing there was enough hand sanitizer to go round.  But what a difference a fortnight makes.  Today all public meetings and construction work is banned, and any ongoing work is taking place ...