The following 40 PR technique are all covered in Promoting Property: insight, experience and best practice, which is published this Thursday.
- Benchmarking
- Branding design and guidelines
- Collaborations
- Communications protocol
- Community and stakeholder engagement
- Conferences and awards
- Construction communications
- Creating a USP
- Determining audiences and stakeholders
- Driving traffic to a website
- Establishing aims & objectives
- Establishing relevant channels
- Evaluation
- Events
- How to work with research
- Issues management
- Language and tone
- Measurement
- Media and blogger relations
- Media protocol
- Media training
- Messaging
- Mitigating risk
- Online content
- Partnerships
- Political engagement
- Printed materials and direct mailing
- Public events, workshops and forums
- Research
- Research opportunities and examples
- Selling a service
- Sponsorship
- Stakeholder mapping
- Telling a story
- Thought leadership
- Use of 'no comment'
- Using specific forms of social media
- Visuals and virtual reality
- Website accessibility
- Working with scrutiny panels
Read about these techniques in the context of
Large scale mixed-use schemes — by Emma Drake
Commercial and retail — by Dan Innes
Homebuilding — by Clare Jones
Housing associations — by Susan Fox
Local authorities as developers — by Fiona Lund
Student housing — by Henry Columbine
High end residential — by Tania Thomas
Interior design — by Tricia Topping
Estate agency — by Jamie Jago
PropTech B2C — by Ed Mead
PropTech B2B — by Louise Parr
Property consultancy — by Penny Norton