Property PR Hub | Page 2

Many decades-old PR tactics (from hard copy fact files and mail-merged press releases to the all-day lunch) are now obsolete and a multitude of nascent tools are gaining prominence. But research is the enduring PR tool for the property consultancy. (Researchers will argue, quite rightly that research is not a PR tool: that most research ...

Following the publication of Promoting Property:  insight, experience and best practice, it is interesting to consider how the promotion of property is likely to continue to change.  Based on the successful publication of this book, I’m already compiling thoughts for a second edition! First, the product itself is continually evolving. Changing approaches by policy makers, ...

In 2024, PNPR had its best year yet, with over 2,500 pieces of coverage, generated in publications as wide-ranging as the Times, Telegraph, FT and Daily  Mail, planning, property, architecture, construction, energy, environmental, legal, business, education and sports publications. Not to mention radio, podcasts and TV. It’s been great to take on board new clients, ...

Over the past year, PNPR has grown considerably. In addition to long term clients Carter Jonas and Boyer, we have recently taken on the huge and ever-expanding Leaders Romans Group (sales, lettings, mortgages, block management, BTR, surveying and more…); property and legal industry Association of Leasehold Enfranchisement Practitioners (ALEP) and planning / landscape / design ...

What is meant by ‘community’ and whether ‘community’ does it have any real meaning in the twenty-first century?  The Oxford English Dictionary[i] describes ‘community’ as: ‘a body of people living in one place, district or country’, and, ‘a body of people having religion, ethnic origin, profession etc in common’. In planning, we tend to regard ...

When a pre-planning consultation over and planning consent won, a significant amount of community engagement is complete.  But as the new scheme moves into the construction phase, community engagement too enters a new phase.  A successful pre-planning consultation will have created a good foundation for the next stage of engagement.  But rather than a continuation ...

In the property industry we are used to promoting bricks and mortar. This has the benefit of a geographical location and ‘milestones’ such as planning consent, public consultation events, ‘ground-breaking’ and ‘topping out’ celebrations. When promoting the attributes of a property consultancy – that is, the ability to provide property advice, we are rarely involved ...

Penny Norton, working on behalf of Leaders Romans Group (LRG) has edited BTR suburban communities: the next stage in the evolution of Build to Rent. This White Paper focuses on the future evolution of this fastest-growing property class and coins a new description for the next phase of its development – BTR suburban communities. In ...

PNPR is now over 10 years old and the company now has a wide breadth of retained clients with the property and planning sector, including Carter Jonas, Leaders Romans Group, Blenheim Estate and planning consultancy, Boyer. Penny Norton also continues to write and speak on the subject of public consultation and we have ongoing contracts ...

Penny Norton, working on behalf of Leaders Romans Group (LRG) has edited BTR suburban communities: the next stage in the evolution of Build to Rent. This White Paper focuses on the future evolution of this fastest-growing property class and coins a new description for the next phase of its development – BTR suburban communities. In ...

Due to an increase in client work within the property sector, PNPR is looking for freelance PR specialists especially those with experience in promoting housebuilders and estate agents.  If you’re interested, please get in touch.

Writing the introduction to my recent book Promoting Property:  insight, experience and best practice, I discovered some fascinating facts about the property and PR industries. The world’s real estate is worth US$280.6 trillion: on average 3.5 times GDP and significantly more so in Europe, China / Hong Kong and North America. In the UK, the ...